How can therapists help people struggling with mental health reach out for help faster?

Studies show that the average delay between onset of mental illness symptoms and treatment is 11 YEARS.

17% of young people and 20% of adults will experience an emotional, mental or behavioural illness at least once in their lifetime, including depression, anxiety, and insomnia. And the number is growing.

So many are affected and so few ask for help.

This is true and is happening right now.

Now, if you take a moment to evaluate your contribution to society as a Mental Health Professional, you will realise what wonderful things you, your skills and your experience are capable of doing to people’s minds, souls and bodies.

You, as a Mental Health Professional, have the power to impact everybody around you, profoundly, in all aspects of their life.

Your role is indescribably important when it comes to the well-being of all the people in our society, however…

The Mental Health Profession still does not get as much awareness as it should. 

Despite all the technology and knowledge easily accessible all around us, so many people are still unaware of the inner workings of the mind and the best solutions to solve their problems.

Many times, instead of seeking a professional’s help, a person tends to reach out to Google to research their symptoms, read an article with a few tips and call it a day.

Trying to solve a mental-health-related struggle on their own doesn’t really solve anything, and all of these challenges combined often lead to ignorance, stigma, or simply refusing to acknowledge the problem, even when it exists under one’s own roof. 

It can be incredibly difficult for a person to reach out for help with all these factors working against them, especially when it feels like their own minds are working against them, too.

As we said before, the average delay between the onset of mental illness symptoms and treatment is 11 years.

I think you can imagine what I’m talking about…

Feeling locked in, when the door is wide open.

Being sensitive to light but afraid of the dark…

…continuously, helplessly locked for 11 years. 

Together, with the combination of the Harmony Model™, our expert comprehension of your profession and your profound understanding of the mind, we can reduce this timeframe and have a huge impact on a person’s life, before it’s too late.

Feeling locked in, when the door is wide open. Being sensitive to light but afraid of the dark…

What can digital marketing do to solve this problem?

There is a high chance that, right now, you are focusing most of your efforts and resources on connecting only with people who are reaching out to you on their own.

This of course seems like the most logical thing to do since they are already looking for help, meaning they must need it badly, right?

Even though this strategy seems like the most obvious thing to follow and this group of patients, who are ready to receive help, seems like the best target to focus on in a Mental Health Practice… 

…there is one major issue in there – hidden just beneath the surface. 

Since the birth and rise of the Mental Health Profession, helping those who ask for help was the first and most obvious path to follow, since every practitioner knows that it’s their duty to serve those in need.

But what about all those people who don’t have the courage to reach out to anyone? What about those who are too scared to seek help and challenge the obstacles they face on their paths? What about all those who don’t know how or don’t have enough information on how to help themselves with the things they’re struggling with?  

These people matter nonetheless, and they need your help just as much as those who reach out to you on their own do.

It’s not their fault that they don’t know which path to take or which doorway to open to connect with a Mental Health Professional. It could be their family or friends, their environment or the society they live in, the lack of knowledge, misinformation or the bad stereotypes associated with those who are in need of Mental Health Help… It could be anything, as a matter of fact.

There are too many factors at stake to determine which are true and which are false.

Nevertheless, there is one thing that’s a true, undeniable fact: 

it is your responsibility to help those who are lost.

Imagine this:

With our joined efforts, your knowledge on how to help people and our knowledge on how to effectively reach them, we could not only be helping those who are ready to follow your guidance, but also those, who…

  • are stuck and in need of reassurance;
  • need guidance and a clear path through so much confusing information all over the internet;
  • are looking for someone they can trust in order to don’t put themselves and their needs aside anymore, and develop the courage to work on their precious mind and life.

Let me paint you a picture.

Back in 1867, Swedish physicist Alfred Nobel accidentally invented dynamite. He was a pacifist, intending to create something that would allow people to transport Nitroglycerin safely for agricultural purposes. His discovery opened up many doors in the industrial world, allowing for the extraction of raw materials and other goods. A few years later though, his unintended invention was used in many wars, bringing major destruction worldwide.

Now, how does that connect with you and your Mental Health Business?

As the invention of dynamite was a huge turning point in human history, so is The Internet, and all the undiscovered power it brings. 

The Internet and Social Media are powerful tools, and like every other tool in the world, they can be used to do bad or do good.

They can be used to spread misinformation and reinforce wrong paradigms, or even spread hurt and hate, like the dynamite that was used in wars.

They can also massively shorten the delay between the onset of mental illness symptoms and treatment, like the dynamite that helped industrial workers to extract raw materials with increased proficiency.

When it comes to supporting the Mental Health of your patients in the age of The Internet, there are three elements that play a huge role in changing their lives;

Online marketing strategies, your transformative knowledge on how to help those in need, and our expertise on how to reach them effectively.

These three are here to bridge the gap between ease and disease, between pain and comfort, and between misinformation and abundance of advice, so that you can reach those who are lost and in strong need of your guidance.
If you are interested in learning more about Marketing for Therapists and if you want to see what two other Psychotherapists like you have to say about our different approaches to attracting patients online with Facebook and Instagram Ads for Mental Health Professionals…

Click here to download our free info ebook

Inside, you will find:

  • Why relying only on organic strategies is a bad (and costly) idea for Therapists and Coaches;
  • What NOT to post on Social Media – a few mistakes you might be making right now in your Ads and what do they communicate to your patients;
  • How going out of your comfort zone can make your online presence bring much better results;
  • A detailed breakdown of Facebook and Instagram Ads – an ethical and truthful approach to building Ads;
  • What is the core element of therapy marketing;
  • 3 reasons why the Harmony Model™ is the secret sauce every Therapist and Coach needs when building their presence online…
  • … and much more!

Inside, we have also included a BONUS GIFT, for Therapists and Coaches only! 

This BONUS GIFT will help you improve your Ads, without feeling awkward and salesy.

Download your free copy of our info ebook “How To Get New Patients With Facebook And Instagram Ads” here

Happy reading!

Alessandro & Agnes

About the Author

Alessandro Merino

Co-founder of Your LX Website | Marketing Strategist

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